Starbucks / Brand Stories

Güncelleme tarihi: 11 Şub

“Every day we go to work dreaming of two things: sharing great coffee with our friends and contributing to making the world a little better.” This was true when Starbucks first opened in 1971, and it still holds true today.


Back then, the company consisted of a single store located in Seattle's historic Pike Place Arcade. Starbucks offered the world's finest freshly roasted coffee beans from just one small store. The name, inspired by Moby Dick, comes from the maritime tradition of the old coffee merchants and their love for the open sea.


In 1981, Howard Schultz (Starbucks chairman of the board, chief executive officer) took his first step into a Starbucks store. Schultz entered Starbucks with a cup of Sumatra he bought for the first time, and joined the company a year later.


One year later, in 1983, Howard Schultz went to Italy and was fascinated by Italians' love of espresso bars and the coffee experience. He wanted to bring the Italian cafe tradition to the United States. Creating a place where people can come together and host their conversations… Creating their 3rd address after home and workplace…  Schultz left Starbucks for a short time to open Il Giornale cafes and bought Starbucks with the help of local investors in August 1987. back to the company.


Starbucks has progressed to become a different company since its establishment. It offered not only coffee and a rich coffee culture, but an experience.


Today, Starbucks is the world's number one company for purchasing and roasting coffee, with more than 21,000 stores in 65 countries.

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