Lego / Brand Stories

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Let's start our story with the wonderful words of the Lego creator's grandson and current owner Kjeld Kirk Kristiansen; "We are all getting old, but we don't have to grow up"


In 1932, Ole Kirk Christiansen, a carpenter in Denmark, started to make LEGO pieces, consisting of rough prisms made of carved wood in her workshop, from plastic over time.


The fact that the plastic can be easily produced in the same way makes the parts uniform.


Lego, which takes its name from the Danish word "leg godt", literally means "play well".


Established in 1934, the company started to produce plastic toys in 1947 and spread its product to a much wider market.

The company, which started to produce the interlocking toy type in 1949, has designed and produced with such a perfectionist policy that the pieces produced in that day can come together with the pieces produced even today.


While production was only in Europe at first, the company, which entered the American market, transferred the production of new parts to Samsonite instead of opening a new factory here.


LEGO, which generally targets around the age of 7-16, actually tried to produce products that would make each audience addicted to itself.


As the American and world market developed, meeting the needs of the growing generation with comics and computer games made it a bit difficult for LEGO to hold on to the market.


Bunun üstesinden her ihtiyaç grubuna yönelik setler üreterek gelmiştir.

(LEGO Baby (0-3 yaş), LEGO Duplo (0-6 yaş), LEGO City, LEGO Creator, LEGO System, LEGO Technic, LEGO Bionicle, LEGO Belville, LEGO Mindstorms)


Recently, it has also incorporated famous themes such as Harry Potter, Star Wars, Batman, Spider-Man, Winnie The Pooh, Spongebob Squarepants, Ben 10 in order not to remain a toy destroyed by the media world and globalization. In fact, thanks to today's technology, unlimited Lego can be made on the computer with the program called Lego Digital Designer. In addition to these, games and movies are made for various platforms.


The LEGO brand has spread all over the world, reaching a much wider customer base with movies, games, competitions and LEGO realms.

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