Jeffi Medina / Advertising Doyens

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"Good advertising is advertising that moves people." - Jeffi Medina

Advertising and businessperson Jeffi Medina, who works with hundreds of industries and thousands of brands, was born in Istanbul in 1950.

After graduating from Istanbul German High School, he went to Strasbourg, France, to study economics at Strasbourg University.

He completed his economics education at the Faculty of Economics of Istanbul University. Jeffi Medina began his career in 1974 as a television producer. In 1978, he started working at the "Manajans" advertising agency.

Jeffi Medina, who was appointed as the general manager of "Manajans" in 1987, founded "Medina Turgul" advertising agency together with Yavuz Turgul, who left this position in 1993.

The agency became a partnership with "DDB" in 1995 and renamed it "Medina Turgul DDB".

Medina, who also chaired the Advertisers Association from 2004 to 2007, still continues to serve as the chairman of the board of directors.

In 2015 and 2017, he received the Advertising Campaign Grand Award in the Young Communicators Competition organized by the Aydın Doğan Foundation.

Jeffi Medina is the chairman of the jury of the "Crystal Apple" competition, which is an important "Advertising Awards" organized by the "Association of Advertisers" every year and held in Turkey.

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